Our Brand Story
1859 The Henry Jones business is established
1889 Sir Henry Jones adopts the brand name IXL® (a play on ‘I excel’)
1891 The company “H. Jones & Company” is established
1970 The final production of IXL® jams at the iconic ‘Jam Factory’ in Prahran and manufacturing moves to Port Melbourne
1974 Henry Jones IXL merges with Elders to form Elders IXL
1984 Elders IXL is sold to Goodman Fielder
1989 Henry Jones IXL is sold to The JM Smucker Co.
1997 IXL® diet collection launches, with 50% less sugar
1998 IXL® Fruit bars are launched
2004 SPC Ardmona buys Henry Jones IXL , returning the iconic brand to Australian hands. In the same year, our IXL® tumbler collection launches.
2007 IXL® special blend jams launch
2008 IXL® All About the Fruit range is launched
2010 IXL® 50% Less Sugar range moved to smaller (210g) jar
2011 IXL® All About the Fruit range moved to smaller jar and 'IXL at jam'TM campaign launched